Comments: 2019 Final Medicare Communications and Marketing Guidelines (MCMG)
October 5, 2018
Comments
This finalized guidance for Medicare communications and marketing guidelines has undergone a complete revision from previous years, including a major reorganization. This reorganization improves the readability and logical progression of the guidelines and is much appreciated. However, it is greatly disappointing that the guidelines do not mention the new flexibilities in Medicare Advantage (MA) and Part D and do not offer guidance for how MA sponsors should market plans with new supplemental benefits. Guidance on supplemental benefits is absolutely vital, as the risk of such benefits is that they will enable sponsors to cherry-pick beneficiaries and inappropriately steer potential enrollees. CMS has lost a valuable opportunity to establish firm guardrails to protect people with Medicare…
Any changes to the Medicare program must aim for healthier people, better care, and smarter spending—not paying more for less. As policymakers debate the future of health care, we will provide our insights here.
Thinking ahead to Medicare's future, it’s important to modernize benefits and pursue changes that improve how people with Medicare navigate their coverage on a daily basis. Here are our evolving 30 policy goals for Medicare’s future.
You can help protect and strengthen Medicare by taking action on the important issues we are following, subscribe to newsletter alerts, or follow along on social media. Any way you choose to get involved is a contribution that we appreciate greatly.
Comments: 2019 Final Medicare Communications and Marketing Guidelines (MCMG)
This finalized guidance for Medicare communications and marketing guidelines has undergone a complete revision from previous years, including a major reorganization. This reorganization improves the readability and logical progression of the guidelines and is much appreciated. However, it is greatly disappointing that the guidelines do not mention the new flexibilities in Medicare Advantage (MA) and Part D and do not offer guidance for how MA sponsors should market plans with new supplemental benefits. Guidance on supplemental benefits is absolutely vital, as the risk of such benefits is that they will enable sponsors to cherry-pick beneficiaries and inappropriately steer potential enrollees. CMS has lost a valuable opportunity to establish firm guardrails to protect people with Medicare…
Reference
Recent Documents
Medicare Advantage 2025 Rate Announcement Sign-on Letter
Testimony: Legislative Proposals to Support Patient Access to Telehealth Services
Comments on the 2025 Advance Notice
Comments Supporting the Complete Rescission of the 2018 Association Health Plan Final Rule
Comments on Proposed Changes to Medicare Advantage and Part D for 2025
Statement for the Record on Medicare Advantage Marketing and the Enrollee Experience
Any changes to the Medicare program must aim for healthier people, better care, and smarter spending—not paying more for less. As policymakers debate the future of health care, we will provide our insights here.
Thinking ahead to Medicare's future, it’s important to modernize benefits and pursue changes that improve how people with Medicare navigate their coverage on a daily basis. Here are our evolving 30 policy goals for Medicare’s future.
You can help protect and strengthen Medicare by taking action on the important issues we are following, subscribe to newsletter alerts, or follow along on social media. Any way you choose to get involved is a contribution that we appreciate greatly.